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Why you shouldn't use a free email domain to send messages to subscribers

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Your email may not be delivered if you use a Yahoo! Use Hotmail, AOL, Gmail or MSN. Here's what to use instead

Do you want your emails to go to subscribers' inboxes instead of their spam folders? Do not send your messages from Yahoo! Gmail, AOL, Hotmail, MSN, Outlook, rocketmail.com, ymail.com, Zendesk or another free internet service provider (ISP).

The reason: Domain-based message authentication, reporting and compliance, a.k.a. DMARC.

DMARC is the current policy for email authentication. Basically, this is an Internet service provider's ability to protect itself from spammers who claim to send email from their network. Any unauthenticated email – no matter how legitimate the content is – can end up in a subscriber's spam folder.

Suppose you send your subscribers from your Yahoo! Address via AWeber (which has its own server). If Yahoo! cannot verify that your email was actually sent through one of their own servers. The email is rejected.

Note: this is Not an AWeber-specific problem – it will happen from any Email service provider you choose.

How AWeber handles DMARC

As a workaround for DMARC, AWeber changes your sender address. This rewrite process is automatic so you don't have to do anything to make it happen. Most of your subscribers won't even notice the update and you can use your free domain address with no further problems.

For example if you use:

Then it is automatically rewritten as follows:

(Your reply address will still appear as testerjones@yahoo.com.)

Why you should use a custom domain

However, we recommend going one step further and signing up for a custom domain name to send your messages.

Not only does it improve long-term deliverability, it also looks professional, builds authority, and builds brand awareness. For example, a new subscriber is more likely to open an email from a custom domain name such as Tony @AnthonysAutoRepair.com as from TonyLuvsCars73@hotmail.com.

Do you need further help with deliverability? Contact the award-winning AWeber customer solution team 24/7 via live chat and email, or by phone Monday to Friday from 8 a.m. to 8 p.m. EUROPEAN SUMMER TIME.

This post has been updated to reflect the latest changes to the DMARC Directive on June 23, 2020.

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